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Procedure Isn't a Communication Strategy (For Humans)
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When: 9/19/2019
7:30 - 9:00 AM
Where: Palace Ballroom
2100 5th Ave
Seattle, Washington  98121
United States
Contact: Association Services

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Procedure Isn't a Communication Strategy (For Humans)


When many of us hear the words, "communication strategy," we picture forms, checklists, and other artifacts of procedure. There's a time and place for that. And, there's a danger -- often a reality -- of proceduring ourselves right out of human connection and the making of meaning. And connection and meaning must be at the heart of any strategy that's truly about human communication. Can the simple, common phrase, "Got-Your-Back," be a communication strategy?

Learning Objectives:

Participants will be introduced to and get practice with a few human-centered and actionable principals of got-your-back communication with respect to:

  • Performance
  • Talent Acquisition
  • Talent Retention

Aaron Schmookler had his first article on creativity and innovation published at the age of eleven, when the editor of a parenting magazine noticed his innovative mindset and asked him to write about taking inspiration for play wherever you can find it.  The inspired mindset that got him noticed as a child still motivates and excites him — so much so that he’s made a career of sharing it with others. It’s contagious. So is the passion for finding the intersection between play and innovation, and helping people live and work there. Inspiration is everywhere.


A love of collaboration and of excellence in communication has driven Aaron to build teams and nurture creativity. After graduating Summa Cum Laude from Oberlin College, Aaron began work in the corporate world, gaining appreciation for his ability to communicate, to innovate, and to find the opportunity for constructive change in every crisis.


Businesses and organizations large and small, public and private have used Aaron’s support to improve communication, increase innovation, and manage conflict on both coasts, even while he earned his MFA in Theater from UMASS. 



Sponsor Spotlight:

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 165 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.









Seattle SHRM is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.




P.O. Box 58530, Seattle, WA 98138-1530

(206) 623-8632


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